MEET THE FOUNDER & CEO
Hey, I'm Daniela!
I’ve spent 14+ years helping founders, brands, and creators unlock growth at the intersection of culture, talent, and strategy. My career has spanned entertainment, tech and media—building systems, scaling teams, and designing campaigns that turn influence into revenue and culture into capital.
Along the way, I’ve been able to:
Scale global teams across five continents, leading operations that delivered 120,000+ hours of uninterrupted live broadcasting across brands.
Manage 2,500+ influencers and on-camera talent—before live streaming was an industry standard—creating scalable creator operations.
Drive 6X revenue growth in one year by aligning content, monetization, and talent strategy at a global startup bridging tech, entertainment, and live gaming.
Build systems that last, from international market-entry strategies for startups to infrastructure roadmaps for local workforce expansion at venture-backed organizations.
Today, I bring that same strategy-first approach to founders, startups, and organizations that want to scale with intention—without losing culture, story, or vision.
One thing I’ve learned: whether talent is clinical, executive, influencer, or product/tech-based—people are the throughline. When you understand what drives people, you can solve company problems at the root, because your greatest asset will always be your people.
“I might not know how to code, but I can guarantee you that I know how to improve your coding via the humans that touch those systems.”
- Daniela Santana
Struggling with this outcome?
INFLUENCER ROI THAT'S MISSING
You’ve tried influencer or partnership campaigns, but they’re inconsistent, underperforming, or not bringing real ROI.
TEAMS WITHOUT DIRECTION
Your talent, execs, or front-facing teams lack clear structure—leading to turnover, misalignment, or stalled growth.
STORY NOT LANDING WHERE IT MATTERS
Your pitch, brand story, or on-camera presence isn’t resonating with investors, clients, or partners—costing you opportunities.
SCALING WITHOUT SYSTEMS
You’re leaving money on the table because your pitch, brand story, or on-camera presence isn’t connecting with clients, investors, or audiences.
Don’t worry—you don’t have to figure it out alone. I can help!
Turn Culture Into Capital: Consulting for Growth, Scale & Strategy
Fractional consulting for founders, brands, and startups ready to grow with clarity, culture, and strategy.
Scaling a business is messy—especially globally. The right talent is hard to find, partnerships don’t always deliver ROI, and growth can feel overwhelming. That’s where I come in.
I help founders and startups cut through the noise with culture-led strategy, brand and influencer partnerships, talent strategy, and scalable business systems.
With 14+ years leading team expansion across industries and continents, I know how to turn cultural insight into measurable impact.
Whether you need influencer and partnership strategy, executive advisory, global hiring support, or international expansion, I design solutions that keep delivering results long after I step out of the room.
Who's This Perfect For
Founders & Entrepreneurs → scaling startups or small businesses.
You’ve built momentum — now it’s time to scale with structure.
Brands → looking for culturally aligned influencer campaigns & growth strategy.
You want your message to connect — not just be seen.
Coaches & Consultants → building funnels, visibility, and scalable systems. especially those working their "9-5" Exit plan.
You’re ready to turn expertise into income with intentional strategy.
Startups & organizations → looking for growth strategy, hiring, and support launching in new global markets
You’re building fast — and need operational clarity to match your pace.
ad agencies → seeking Influencer marketing, actor access, partnerships, and campaign productionsupport
You want a trusted extension of your team that understands both talent and brand alignment.
Creators & Influencers →
seeking Monetization strategy, media kits, brand positioning & outreach support.
You’re ready to grow beyond collaborations and build an actual business around your influence.
senior Executives & HR Teams
Leadership development, culture, and conflict resolution.
You know growth requires alignment — and that starts with your people.
Nonprofits & Community Orgs
who are looking to tap into influencer marketing for fundraising or community activations
You’re telling powerful stories — now let’s make sure they reach the right audiences.
Stop Spinning Your Wheels. Let’s Start Building Momentum Together.
Scaling is never one-size-fits-all. That’s why I focus on the areas that move the needle—helping you grow revenue, expand markets, and build the team and systems that make success sustainable.
Areas of Expertise
Explore Targeted Solutions Tailored for biggest impact.
Influencer & Partnerships Strategy
I don’t just hand you a campaign—I help you shape it. Together, we design brand and creator partnerships that deliver ROI and cultural relevance, so your business connects with the right audiences in a way that lasts.
Talent Strategy & Global Hiring
Hiring shouldn’t feel like guesswork. I work alongside you to identify, structure, and support the right team—onshore or offshore—so you can scale with confidence and stay compliant while doing it.
Over the past 14+ years, I’ve led the growth of large international teams across Europe (London & Poland), Asia (Jakarta and throughout Indonesia, Japan, Taiwan, the Philippines), Australia, and LATAM. Whether you’re hiring through an EOR or establishing your own presence, I bring hands-on experience in building global teams that perform and last.
International & New Market Expansion
Global growth is complex, but you don’t have to navigate it alone. I guide you through entering new markets with the systems, strategies, and cultural insight that set you up for sustainable scale.
Executive Visibility & C-Suite Advisory
Your impact and leadership deserves to be seen. I coach and advise you through building a stronger media presence, thought leadership, and positioning—so your influence grows in step with your impact as you grow your ventures.
Services
Tier 1- Quick Strategy Packages
(Instant Booking)
For founders, startups, or executives who want clarity and actionable direction.
Best for:
Testing the waters with you, solving one pain point fast.
Tier 2-One-Day Intensives
(Transformation Services)
Designed for leaders and teams who want clarity and implementation in one day — perfect for launches, pivots, or scaling phases.
Tier 3 – Ongoing High-Value Support (Partnership)
For founders, startups, or organizations seeking longer-term support.
Best for: Scaling, expanding into new markets, or sustained impact.
Let’s Build the Strategy Behind Your Next Chapter.
Whether you’re a founder, startup, or brand — I help you turn ideas into impact through clear strategy, storytelling, and systems that scale.
Not sure which offer is right for you? Book a free 15-min clarity chat — let’s talk through it.
Clarity. Growth. Alignment.
Let’s create the foundation your business deserves.
Testimonials
I had the privilege of working with Daniela and I can honestly say she’s one of the most talented and efficient professionals I’ve collaborated with. Daniela helped my team and I understand and build the entire funnel process for my business and courses—breaking down complex steps into simple, actionable strategies.
She overdelivered on every aspect of the project—from social media analytics to funnel optimization—and her insights made a measurable difference in my business.
If you’re a business owner or entrepreneur looking to grow your online presence, improve conversions, or launch a digital product, I highly recommend connecting with Daniela. She’s the real deal and an invaluable partner for anyone serious about scaling online.
Hire Daniela—you’ll thank yourself later.
- Nathaniel C, Real Estate Investor & Coach
Daniela guided us through expanding into new markets in LATAM and completely changed how we approached international growth. From navigating cultural nuances to helping us identify the right local partners and talent, she turned what felt overwhelming into a clear, actionable strategy.
She didn’t just provide direction—she immersed herself in our brand, understanding the heart of our mission before mapping out a step-by-step process we could actually execute. The systems, structure, and insights she provided gave us the confidence to scale faster and smarter. We wouldn’t have moved this quickly without her.
-Monica C, Global Operations Director
Working with Daniela completely transformed how we approach influencer partnerships. She took the time to understand our brand DNA, our audience, and our goals—then matched us with creators who truly embodied our values and message.
Beyond casting, Daniela helped us design campaigns that actually converted—bringing strategy, storytelling, and performance together seamlessly. Her team’s attention to detail, from outreach to content alignment, made all the difference.
The results spoke for themselves—our ROI doubled, and the content quality and engagement were unlike anything we’d seen before. Daniela doesn’t just connect brands with talent; she builds partnerships that drive real growth.
-Thomas K, Brand Manager, Consumer Goods Sector
